Tuesday, November 29, 2005

[lovebites] Information & Strategies

Spend another night going through the boxes of tapes and contracts from the TV series. Lots of information about marketing, lots of correspondence with executives from various companies. A new appreciation of how tough Ainsley’s, Larry’s, Caterina’s and Lindsey Shelton’s jobs were.

Also, I found a possible online release strategy for lovebites, here. Essentially it talks about putting the content online for free and creating the fan base, after which you repackage all of the extra content is created and sell it as a DVD.

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