Friday, April 16, 2010

The New Thing is coming in 3 days

Here's a post by Clay Shirky that made me question what I'm about to do. I've edited the quote I found most relevant:

In the future, at least some methods of producing video for the web will become as complex, with as many details to attend to, as television has today ...

(However ...)

The most watched minute of video made in the last five years shows baby Charlie biting his brother’s finger. (Twice!) That minute has been watched by more people than the viewership of American Idol, Dancing With The Stars, and the Superbowl combined. (174 million views and counting.)

Some video still has to be complex to be valuable, but ... expensive bits of video made in complex ways now compete with cheap bits made in simple ways. “Charlie Bit My Finger” was made by amateurs, in one take, with a lousy camera. No professionals were involved in selecting or editing or distributing it. Not one dime changed hands anywhere between creator, host, and viewers. A world where that is the kind of thing [means] complexity is neither an absolute requirement nor an automatic advantage.

1 comment:

Karen said...

1740001... LOL! Love hurts!