Here's a follow-up post to earlier today. It presents the business case for what's going on with vPods.
Who is blogmaverick?
Who is Bob Iger?
Why am I not using Google to find the answers? Answer: I'm too tired.
THE POINT: This seems to be the first readily-apparent paradigm shifting response by the Nets to the reality of internet piracy/free downloads.
Who would pay $2US to watch an episode of a show when you could BitTorrent it for free?
Answer: me, if I could be assured that a SIGNIFICANT amount of that money was going straight back towards the creators.