Sunday, February 27, 2005

[VW] $$$ and Ads

Terra Nova reprints a press release from Funcom about their game, Anarchy On-Line. Starting in March 2005, all free players of Anarchy Online will see dynamic in-game advertising billboards in central areas of the game. Paying subscribers will not see the advertisements.

No idea what 'dynamic' means.

Probably 'in your face'.

You see, prime-time TV viewing among 18 – 34 year old men is dropping. And in suit-speak, MMORPGs are "an additional venue to reach the coveted 18 – 34 demographic through the medium of games.

Which leads to my favourite quote: "As opposed to a medium like TV, you know the gamer's eyes are always watching the screen while playing games.
...................... Trond Aas, CEO of Funcom

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