[How to: TV] Publicity

This is from an interview with Tim Minear in iF about his cancelled show, The Inside. After they were forced to shoot 3 pilots:

MINEAR: The problem was, because the thing was supposed to be on the fall, then midseason and midseason had passed, and they were getting ready to order shows for the next fall, you have this free-floating project that doesn’t belong anywhere. It’s not part of the new fall schedule, it didn’t make it to the last fall schedule, it’s not going on midseason like we thought. If they had held it until next fall, it may have had a shot. They could have promoted it the way they’re promoting BONES and PRISON BREAK. Everyone has an awareness of these shows. Nobody had an awareness of THE INSIDE, because frankly, they decided to put it on two and half weeks before it started airing. That’s not enough time. You need months to launch a new show.

iF MAGAZINE: It makes it harder with print mags as well, because you don’t have enough time to let them know either so they can get their stories ready.

MINEAR: It’s not my job to bring the audience, it’s my job to keep the audience and build the audience.