A film has a distinct identity. You could say “a film has [this] sort of character.”
This expresses itself in at least three ways: its Genre, its Premise [as defined by Egri] and its Style (what is unique about the feel and vibe of your movie).
Once you’ve figured out these 3 elements, you need to make sure you put ‘moments’ into your story that establish and re-inforce that. What will that do? It’ll: a) reward the audience, b) create consistency, c) keep the film on track, and d) remind people what they’re watching …
It's pretty basic stuff really: a horror movie needs horror moments in it (Genre) but they need to be what you define as horrific for the movie you're writing (Style) and they need to be specific to the themes of your movie (Premise). The idea of 'moments' is to make your story unique.
So: identify what your ‘moments’ are, then create them … and then make sure they’re spaced just frequently enough.
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